The Fact About Johnnie Walker Blue Label Ultra That No One Is Suggesting
The Fact About Johnnie Walker Blue Label Ultra That No One Is Suggesting
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To rejoice this technological breakthrough, only 888 limited edition bottles is going to be created earning this an unmissable piece of historical past for collectors.
This new, light-weight bottle is often a thing of exquisite beauty; but extra importantly, it demonstrates what is achievable On the subject of lightweighting glass. We're going to continue making use of these learnings across our variety, taking far more progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the idea from the spear for glass—especially for companies wishing to provide in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a check-and-master product, designing and Checking out without having limitation and imagining what the way forward for light-weight luxurious packaging could bring.
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The reveal of Johnnie Walker Blue Label Ultra signals the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the more luxurious, light-weight, and low-carbon whisky bottles of tomorrow.
In addition to exterior glass makers, the brand name rethought all components of how the bottle is created, made and transported: from hand-blowing the glass, to employing a teardrop shape which, for The very first time at any time, meant reforming the long-lasting Johnnie Walker square bottle.
Indeed—this collectible edition may be ordered online and transported securely to the door with signature affirmation.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is really a glimpse into here the way forward for sustainable luxurious spirits packaging
Nonetheless, the technologies won't however exist to roll out the Ultra bottle forever. Diageo hopes that this will transform, and has previously been granted a patent to continue growth.
Diageo has said that the “Earlier claimed ‘lightest body weight scotch whisky bottle’ was released by a United kingdom retailer and weighed around 298 grams.”
Diageo has submitted filings to own its granted UK Patent No. GB2616831 B endorsed as licensable of right within the UKIPO patent register, and fascinated events are invited to request an ordinary royalty cost-free, non-distinctive licence from Diageo.
We realized which the lightest, strongest glass bottle you may make with out compromising longevity is often a teardrop shape.
In whisky packaging, luxurious usually implies weighty—think thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker desires to upend that pondering and embrace the notion that lithe is deluxe.
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And this, for the first time in Diageo’s historical past, a license to our patent for gentle-weight glass beverage containers will be supplied over a royalty-no cost foundation to all as a means to really encourage development in the broader industry.